Your client wants to create a video campaign with your agency. They ask you for an example when you might use the video impressions or video starts metric from Campaign Manager 360. How do you answer them?
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Correct answer: Your bakery is promoting new baked goods in your inventory. In this campaign, you're featuring video ads and want to see how many impressions your video ads have received..
Why this is the answer
The correct answer highlights that "video impressions" directly measure how many times a video ad was displayed, aligning with the bakery's goal of seeing how many impressions their video ads received. This metric is fundamental for understanding reach. The other options describe scenarios that would use different video metrics: Watching a video from start to finish would require a "video completions" or "video views" metric. Watching the first quartile or midpoint of a video would utilize "video quartile" metrics (e.g., video plays 25%, video plays 50%). These are more granular engagement metrics than simple impressions or starts.
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