Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience's capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
Video midpoints
Video views
Video full-screen
Video plays
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Explanation: Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
Explanation: **Video views** is the correct metric to help your swimwear retail chain client understand their audience's capability to view their video ads because it specifically measures the number of times the video ad was watched by users. This metric provides valuable insights into how effectively the ads are engaging the audience and whether viewers are taking the time to watch the content. By analyzing video views, the client can assess the overall performance of their video campaign and make informed decisions about future advertising strategies to enhance viewer engagement and reach.
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