Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience's capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?

Video views directly indicate how many times a video ad was viewed, providing a clear measure of audience engagement with the video content. This metric helps the client understand their audience's capability to view their video ads by showing how often the ads were actually seen. "Video plays" counts every time a video starts, even if it's only for a second, which doesn't accurately reflect a view. "Video full-screen" measures how often viewers expanded the video, which is a specific interaction, not a general view count. "Video midpoints" tracks how many viewers reached the halfway point of the video, indicating completion rather than initial viewing capability.