An agency account manager has set up separate child advertisers for a client, a party supplies store.What's the next step the account manager should take to get the client's account ready in Campaign Manager 360?

After setting up child advertisers, the next logical step in Campaign Manager 360 is to create a campaign. A campaign acts as the central container for all ad-related activities, including ad placements, creatives, and targeting for a specific marketing initiative, such as a new product launch. Without a campaign, you cannot define where and when ads will run. While selecting ad sizes and choosing placements are crucial steps, they occur within the context of a campaign. Similarly, uploading creatives is done after a campaign structure is in place, as creatives are assigned to specific ads within a campaign. Therefore, creating the campaign is the foundational next step.