An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser.To meet their goal, which ad inventory option should they use?

They should use smartphone and tablet ads.

They should use smartphone and desktop web ads.

They should use mobile in-app and out-stream video ads.

They should use mobile in-app and in-stream video ads.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser.To meet their goal, which ad inventory option should they use?


Explanation: **They should use smartphone and desktop web ads** because this combination ensures that the ads are accessible to users across both mobile and desktop platforms, particularly focusing on current-generation browsers. By utilizing smartphone web ads, the agency can effectively reach users on mobile devices, while desktop web ads enable engagement with users accessing content through traditional computer browsers. This approach maximizes the campaign's reach and effectiveness, ensuring that the ads are displayed to the widest possible audience on modern browsers, regardless of the device being used. This strategy aligns with the client's goal of serving ads effectively across multiple platforms.
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