An account executive is assembling a client's campaign using ads aimed to reach both mobile and desktop devices.What technology would they need to use in order to accomplish this?
They would need to use native apps.
They would need to use Display & Video 360 Marketplace.
They would need to use HTML5 format.
They would need to use MP4-encoded video.
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Explanation: An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices.What technology would they need to use in order to accomplish this?
Explanation: **They would need to use HTML5 format** because this technology is designed to create responsive ads that can adapt seamlessly to various screen sizes and devices, including both mobile and desktop. HTML5 ads support rich media, interactivity, and animations, making them highly versatile and engaging for users on any platform. By utilizing HTML5, the account executive ensures that the ads will function correctly and provide a consistent user experience across both mobile and desktop environments, effectively reaching the intended audience regardless of the device being used.
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