A marketing manager for a German food brand is finalizing the campaign for a new product launch. Who should the manager reach out to in the company to share the Campaign Manager 360 tags with advertisers?

The marketing manager should share Campaign Manager 360 tags with the agency trafficker. The trafficker is responsible for implementing and managing ad tags across various ad servers and platforms. They ensure that ads are correctly tracked and delivered according to the campaign plan. The agency administrator typically manages account-level settings and user permissions, not day-to-day tag implementation. The agency media planner focuses on strategy and media buying, determining where and when ads will run, but doesn't handle the technical implementation of tags. The agency creative planner develops the ad content and messaging, which is distinct from tag management.