You’re about to send tags to advertisers.What role do you have in Campaign Manager 360 that enables you to do this?

The agency trafficker role in Campaign Manager 360 is specifically designed for tasks related to ad serving, including generating and sending tags to publishers or advertisers. This role has the necessary permissions to access and manage creative assignments, placements, and tag generation. The agency administrator role has broader administrative permissions, such as managing users and settings, but typically doesn't perform day-to-day trafficking tasks. The agency creative planner role focuses on creative asset management and strategy, not tag generation. The agency media planner role is involved in media strategy and buying, not the technical implementation of tags.