Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you'll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad.Which two rich media metrics from Campaign Manager 360 would help you meet this request?
Video stops and video plays
Video pauses and video skips
Video skips and video replays
Video mutes and video replays
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Explanation: Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad.Which two rich media metrics from Campaign Manager 360 would help you meet this request?
Explanation: **Video mutes and video replays** are the two rich media metrics that would help meet your client's request because they directly measure user interactions with the video ad. Video mutes indicate how many times users turned down the sound, providing insight into viewer engagement and preferences regarding audio. Video replays show how often users restarted the video, which can indicate interest or the desire to revisit certain content. Together, these metrics give a comprehensive view of how users are interacting with the video ad, allowing the music studio to understand audience behavior and preferences better.
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