Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad.Which two rich media metrics from Campaign Manager 360 would help you meet this request?
Choose an answer
Tap an option to check your answer.
Correct answer: Video mutes and video replays.
Why this is the answer
Video mutes" directly tracks the number of times users turned down the sound on a video, fulfilling the first part of the client's request. "Video replays" counts the number of times users restarted the video ad, addressing the second part. These two metrics are specifically designed to capture the user interactions the client is interested in. "Video stops and video plays" are too general; "video stops" doesn't differentiate between a user muting and simply closing the video, and "video plays" just indicates the video started. "Video pauses and video skips" track different interactions than what the client requested; "video pauses" indicates a temporary stop, and "video skips" means the user bypassed the ad entirely. "Video skips and video replays" includes one correct metric but incorrectly includes "video skips" instead of "video mutes.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed