You've created a video ad campaign for your automotive rental store business, but you only have the companion ads ready to serve. What should you do?

The correct approach is to begin the campaign with the companion ads until the video ads are ready. Campaign Manager 360 allows companion ads to serve independently, even if the primary video ad is not yet available or ready. This ensures that some advertising presence is maintained, leveraging the available assets. Removing video ad placements would unnecessarily reduce campaign reach. Delaying or canceling both ad types would halt the campaign entirely, missing potential impression opportunities. Starting with companion ads is a practical solution to maintain campaign momentum and utilize ready assets while awaiting the video ad creative.