An agency represents a photography accessories dealer. The dealer is ready to set up a campaign within Campaign Manager 360, with their newly created network.What steps, in order, should the agency follow to organize the campaign for their client?
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Correct answer: The agency should: (1) create an advertiser, (2) create a campaign, (3) create a site, (4) create a placement, (5) upload creatives, (6) create ads, (7) associate the ads, (8) assign placements and creatives, then (9) download and send placement tags..
Why this is the answer
The correct sequence for setting up a campaign in Campaign Manager 360 starts with establishing the foundational elements. An advertiser is the top-level organizational unit, followed by campaigns, which define specific marketing efforts. Sites represent the publishers where ads will run, and placements define the specific ad slots on those sites. Creatives are the actual ad assets, which are then linked to ads. Ads are then associated with placements. Finally, placement tags are generated and sent to publishers for implementation. The incorrect options either miss critical steps like creating sites or associating ads, or they present the steps out of logical order, which would prevent successful campaign setup.
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