A high-end A/V accessories store is ready to begin their latest ad campaign. What do they need to do to make sure that Campaign Manager 360 serves their creatives to a leading A/V review website?

To ensure Campaign Manager 360 serves creatives to a specific website, the advertiser must download and send placement tags to that site. These tags are snippets of code that the publisher (the A/V review website) implements on their web pages. When a user visits a page with a CM360 placement tag, the tag calls CM360, which then determines and serves the appropriate creative. While selecting optimal placements and ad sizes are crucial steps in campaign planning, they don't directly enable CM360 to serve ads to the site. Uploading creatives is also necessary, but without the placement tags on the publisher's site, CM360 has no mechanism to deliver those creatives.