You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding.Which solution should you select that meets your needs?

Google Analytics 4 (GA4) is the correct choice because it is Google's next-generation measurement solution designed for app and web, offering robust app conversion tracking capabilities. Since you're comfortable with coding, you can implement GA4's SDK to track specific in-app events and conversions relevant to your photography supplies business. Google Play installs only tracks app installations, not broader in-app conversions. Looker Studio is a data visualization tool, not a data collection or measurement solution. A third-party SDK might track app conversions, but the question specifically asks for a Google solution.