Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale.Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
Apply audience targeting to include users who have already purchased office supply goods from your client's store.
Apply mobile targeting to surface two separate ads, so people can then be directed as you'd like.
Apply audience targeting to engage users who are interested in office supplies and who are near a store location.
Apply mobile targeting to include mobile app and mobile web ads in the ad campaign.
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Explanation: Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale.Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
Explanation: **Apply mobile targeting to surface two separate ads, so people can then be directed as you'd like** is the correct approach because this strategy allows for a tailored advertising experience that meets the specific objectives of the client. By utilizing mobile targeting, you can create one ad that promotes the app download with the in-store sale and another ad that encourages users to visit the mobile website for additional offers. This segmentation ensures that each audience segment receives the most relevant message, effectively guiding users through the desired customer journey—from app download to engaging with the mobile site and ultimately visiting the store. This approach maximizes the effectiveness of the advertising campaign and enhances user engagement.
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