Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale.Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?

To meet the client's objective of directing in-store app downloads and mobile site traffic to an in-store sale, you need to differentiate how users are served ads based on their device and intent. Applying mobile targeting to surface two separate ads allows you to create one ad specifically for in-store app downloads (e.g., with a deep link to the app store or a QR code) and another for mobile web traffic that directs users to the mobile site, which then guides them to the in-store sale. This ensures distinct user journeys. The other options are incorrect because: Applying audience targeting to include users who have already purchased office supply goods doesn't address the need to divide traffic for app downloads versus mobile web users. Applying audience targeting to engage users interested in office supplies and near a store location is a good general targeting strategy but doesn't create the necessary distinct paths for app downloaders and mobile web users. Applying mobile targeting to include mobile app and mobile web ads in the ad campaign is too broad; it doesn't specify how to divide traffic to achieve the two distinct objectives.