You've worked with your client to develop a video campaign. When you're ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?

You should remove the video ad placements while starting the campaign with the companion ads.

You should replace the video ads and companion ads with display ads in the campaign.

You should start the campaign with the companion ads until the video ads are ready to serve.

You should remove the companion ad placements and only serve the video ads once they're ready.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’ve worked with your client to develop a video campaign. When you’re ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?


Explanation: **You should start the campaign with the companion ads until the video ads are ready to serve** because this approach allows for immediate engagement with your audience without waiting for the video ads to be finalized. Companion ads are designed to run alongside video ads, but they can still effectively promote the client's offerings and maintain brand visibility. By launching the campaign with the available companion ads, you ensure that the marketing efforts continue to drive interest and potentially generate leads, maximizing the impact of the campaign while the video creatives are being prepared. This strategy helps maintain momentum and keeps the advertising efforts proactive.
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