You’ve worked with your client to develop a video campaign. When you’re ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?

Starting the campaign with companion ads is the most practical approach. Companion ads can serve independently and provide immediate brand exposure and engagement, even if the primary video assets aren't yet available. This allows the campaign to begin generating impressions and clicks while minimizing delays. Removing video ad placements or replacing them with display ads would fundamentally alter the campaign's original strategy and objectives. Removing companion ad placements would mean missing an opportunity to deliver ads while waiting for the video, leading to unnecessary delays in campaign launch and potential missed impressions.