A new hire in your company asks you which digital marketing roles are likely to use Campaign Manager 360.How will you answer them?

Campaign Manager 360 (CM360) is primarily an ad server and campaign management platform. Media traffickers use it daily to implement and manage ad campaigns, including uploading creatives, setting up placements, and generating tags. Analysts leverage CM360's robust reporting capabilities to measure campaign performance, optimize strategies, and provide insights. Media planners utilize CM360 data to inform future campaign planning, allocate budgets effectively, and understand audience reach. "Publisher, strategists, and traders" is incorrect because publishers typically receive tags from CM360 but don't actively use the platform for trafficking. While strategists and traders might use CM360 data, it's not their primary operational tool like it is for traffickers. "Analysts, traders, and media planners" is partially correct but omits traffickers, who are core users. "Media traffickers, strategists, and TV buyers" is incorrect because TV buyers primarily deal with traditional media, not digital ad serving platforms like CM360.