Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he's limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

Performance, Inspection, and Evaluation

Presentation, Indicators, and Estimation

Potential, Importance, and Ease

Production, Interest, and Engagement


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?


Explanation: The correct answer is "Potential, Importance, and Ease." The PIE framework stands for Potential, Importance, and Ease, which are key criteria used to prioritize tasks in conversion rate optimization (CRO). Potential refers to the potential impact of a change or test on improving conversion rates. Importance relates to how critical or significant the improvement is to the business goals or metrics. Ease pertains to how easy or difficult it is to implement the change or test. By evaluating each potential test based on these criteria, Devon can effectively prioritize his limited time and resources on those tests that offer the greatest potential for improvement, are most important to achieving business objectives, and are relatively easy to implement. This structured approach helps Devon focus on high-impact activities that are aligned with maximizing conversion rates for GooeyChewy, ensuring his efforts are strategic and efficient in optimizing business performance.
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