Barbara is the owner of ClubCup and is wondering what impact ClubCup's mobile experience is having on revenue. Barbara understands that they can calculate the mobile conversion rate (mCvR). ClubCup receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does ClubCup's mobile experience create?
Choose an answer
Tap an option to check your answer.
Correct answer: $400,000.
Why this is the answer
To calculate the revenue, first determine the number of conversions. With 200,000 clicks and a mobile conversion rate (mCvR) of 1%, the number of conversions is 200,000 0.01 = 2,000. Next, multiply the number of conversions by the average order value (AOV) to find the total revenue. So, 2,000 conversions $200 AOV = $400,000. $250,000 and $300,000 are incorrect as they result from miscalculations of either the conversions or the final revenue. $10,000 is incorrect as it would be the result of using a significantly lower conversion rate or AOV.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed