Evan has been working on improving the mobile experience for CookingGenius. The owner of CookingGenius is interested in quantifying the impact that Evan's work has had. Evan knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Evan calculate rel mCvR for CookingGenius?
By dividing the mobile conversion rate by the desktop conversion rate
By dividing the desktop conversion rate by the mobile conversion rate
By multiplying the desktop conversion rate by the mobile conversion rate
By multiplying the mobile conversion rate by the desktop conversion rate
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Explanation: Evan has been working on improving the mobile experience for CookingGenius. The owner of CookingGenius is interested in quantifying the impact that Evan’s work has had. Evan knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Evan calculate rel mCvR for CookingGenius?
Explanation: The correct answer is **By dividing the mobile conversion rate by the desktop conversion rate**. Evan can calculate the relative mobile conversion rate (rel mCvR) for CookingGenius by comparing the performance of mobile conversions to desktop conversions. This ratio helps quantify how well the mobile platform is performing relative to the desktop platform in terms of converting visitors into customers. By dividing the mobile conversion rate by the desktop conversion rate, Evan can determine whether mobile users are converting at a higher, lower, or similar rate compared to desktop users. A rel mCvR greater than 1 indicates that the mobile platform is outperforming desktop, while a ratio less than 1 suggests the opposite. This calculation allows Evan to assess the impact of his improvements to the mobile experience objectively, providing actionable insights for further optimization efforts. Therefore, dividing the mobile conversion rate by the desktop conversion rate is the correct method for Evan to quantify and understand the effectiveness of his work on improving CookingGenius' mobile user experience relative to desktop.
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