Gertie is the marketer for a client's website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers.

Navigation

Clear value proposition

Simple design

Intuitiveness

Turnaround time


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers.


Explanation: The correct answers are **Clear value proposition** and **Simple design**. Gertie should focus on these two elements when aiming to improve the landing page experience for PieBaker.com. A clear value proposition communicates to visitors what makes PieBaker.com unique and why they should choose its products over competitors'. This element helps in grabbing attention and persuading visitors to explore further or make a purchase. Simplicity in design ensures that the landing page is clean, uncluttered, and easy to navigate, which enhances user experience and reduces distractions that could lead to drop-offs or confusion. By prioritizing these elements, Gertie can optimize the landing page to effectively engage visitors, convey key messages clearly, and encourage them to take desired actions, such as making a purchase or signing up. This approach aligns with best practices in conversion rate optimization (CRO) and user experience (UX) design, ultimately supporting PieBaker.com's goal of increasing sales revenue through improved landing page performance.
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