Gertie is the marketer for a client's website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers.
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Correct answer: Simple design, Clear value proposition.
Why this is the answer
Simple design and Clear value proposition are correct because a landing page that is visually uncluttered and easy to understand helps users quickly grasp what PieBaker.com offers. A clear value proposition communicates the benefits and unique selling points upfront, while a simple design minimizes distractions, both of which enhance user experience, encourage engagement, and increase the likelihood of conversions.
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