Sami is the marketer for HitchHiker.com. Feedback from users of the website indicates that checkout takes too long, and so they won't come back to the website. Sami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for HitchHiker.com?
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Correct answer: One Tap sign-in.
Why this is the answer
One Tap sign-in, part of Google Identity, allows users to sign in or sign up with a single tap, leveraging their existing Google accounts. This streamlines the checkout process by pre-filling user information, significantly reducing the number of fields a user needs to complete, thus addressing the problem of a lengthy checkout. Web Vitals are metrics for site speed and user experience, but they don't directly facilitate faster checkout form completion. Google Apps (now Google Workspace) are productivity tools and not a solution for website checkout optimization. Progressive web apps (PWAs) offer an app-like experience on the web but do not inherently speed up form filling during checkout.
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