Jensen is the marketer for GlobalMovers.com. She's done a comparative analysis of the site against competitor sites. She's convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

Improving site speed should be tied to business impact, not surface engagement. Conversion rate shows how effectively visits become valuable actions such as purchases, leads, or bookings. Speed and responsiveness reduce friction in the user journey, which can directly affect completion of those actions. This makes the metric better suited for connecting technical improvements to revenue contribution.