Daniel manages the Google Ads account for the business, TruckBooks. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can TrucksBooks expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?

Clicks and revenue decrease.

Conversions and revenue increase.

Clicks and average order value decrease.

Clicks and average order value increase.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Daniel manages the Google Ads account for the business, TruckBooks. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can TrucksBooks expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?


Explanation: The correct answer is **Conversions and revenue increase**. By focusing on improving the mobile conversion rate (mCvR) in TruckBooks' Google Ads account, Daniel can expect to see an increase in conversions and revenue. The mobile conversion rate specifically measures the percentage of users who visit the site via mobile devices and complete a desired action, such as making a purchase or signing up for a service. If Daniel successfully enhances the mobile user experience, making it more seamless and conducive to conversions, more visitors who click on TruckBooks' ads via mobile devices are likely to convert into customers. This improvement translates into higher conversion numbers and ultimately increased revenue generated through the Google Ads campaigns. Therefore, by optimizing the mobile conversion rate, Daniel aims to drive tangible business outcomes that align with TruckBooks' goals of maximizing conversions and revenue from their advertising efforts on Google Ads.
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