You're ready for your tennis shoe campaign to launch.What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?

To ensure Campaign Manager 360 effectively serves your creatives to a specific top sports site, you must download and send placement tags to the publisher, as these tags act as the technical "handshake" between the ad server and the site's inventory. While creating ads and uploading creatives are internal setup steps, the placement tags contain the specific code—such as JavaScript or iframe tags—that the publisher must implement on their backend to call the CM360 server and request the correct tennis shoe creative when a user visits the site. Without providing these tags to the publisher, the ad server has no physical presence or instruction on the external site, making this the critical final step for successful delivery and tracking.