Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem fixed soon. Robert suspects the site isn't as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?

Attribution reports

Audience reports

Model comparison reports

Flow visualization reports


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem fixed soon. Robert suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?


Explanation: The correct answer is **Flow visualization reports**. Flow visualization reports in Google Analytics provide Robert with valuable insights into how users navigate through LuckyGuess.com. These reports visually represent the path that users take from one page to another, showing the sequence and interactions that lead to conversions or exits. By analyzing flow visualization reports, Robert can identify common drop-off points where users exit the site, helping him pinpoint potential usability issues or barriers that prevent users from completing desired actions, such as making a purchase or engaging with the trivia games. This category of reports allows Robert to understand the user journey more comprehensively, revealing trends in navigation behavior and areas of the website that may need optimization to improve user experience and reduce exit rates. Armed with these insights, Robert can make informed decisions about site improvements, usability enhancements, and content adjustments that align with improving user engagement and ultimately increasing revenue for LuckyGuess.com. Therefore, flow visualization reports in Google Analytics are the appropriate tool for Robert to use in his efforts to better understand user movement and behavior on the website, addressing the VP of sales' concerns and working towards improving site usability and performance.
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