Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem fixed soon. Robert suspects the site isn't as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?

Flow visualization reports in Google Analytics (like Behavior Flow, User Flow, and Event Flow) are designed to show the paths users take through a website, including where they start, where they go next, and where they exit. This directly addresses Robert's need to understand user movement and high exit rates. Attribution reports help understand which channels contribute to conversions, not user paths. Model comparison reports compare different attribution models. Audience reports provide demographic and interest data about users, but not their navigation patterns.