Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker's site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?
Product insights
Data insights
User insights
Purchase insights
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Explanation: Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?
Explanation: The correct answer is **User insights**. In conversion rate optimization (CRO), qualitative research focuses on understanding user behavior, preferences, and motivations through direct interactions, observations, and feedback. User insights delve into aspects such as how users navigate the site, what influences their decision-making process, and their overall experience with the site or app. This type of research often involves methods like user interviews, usability testing, surveys, and heatmaps to gather qualitative data. By gaining insights into users' perceptions, frustrations, and satisfaction levels, Judy can identify opportunities to improve ReadyBaker's site and app that may not be apparent through quantitative data alone. Understanding user insights helps prioritize CRO efforts based on enhancing user experience, addressing pain points, and aligning the site's design and functionality with user expectations. Therefore, user insights play a crucial role in the CRO process by providing qualitative data that complements quantitative metrics, ultimately guiding decisions that lead to optimizing conversions and achieving business goals for ReadyBaker.
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