Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker's site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?

User insights are a core component of qualitative research in CRO. Qualitative research focuses on understanding why users behave the way they do, their motivations, pain points, and experiences. This is gathered through methods like user interviews, surveys with open-ended questions, usability testing, and heatmaps/session recordings, all of which provide direct feedback on user experience. Product insights, purchase insights, and data insights, while valuable, are generally more aligned with quantitative research or are outcomes derived from analyzing quantitative data. Product insights might come from market research or sales data, purchase insights from transaction records, and data insights from analytics platforms. While these can inform qualitative research, they are not qualitative insights themselves.