Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair. How does measuring the same KPIs across teams help to create a more user-focused organization?

Measuring the same KPIs across teams, from marketers to developers and leadership, prevents misalignment by ensuring everyone is working towards the same user-focused goals. When all departments share common metrics, they develop a unified understanding of what success looks like for the user and the business, fostering collaboration and a consistent approach to improving the user experience. It does not guarantee more conversions, as conversions depend on many factors beyond shared KPIs. It also doesn't unlock additional Google Analytics features; those are determined by account settings and integrations. While user feedback is crucial, measuring the same KPIs doesn't directly encourage it; feedback mechanisms are separate processes.