Forrest is in the market for a barbecue grill. He did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to make a good first impression of the site on Forrest?

Display contact information

Provide a very welcoming experience for him

Display their most popular products on the home page

Display a video window of products in use


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The correct answer is **Provide a very welcoming experience for him**. When Forrest visits OutdoorMan.com after clicking a Google search result, the site marketer's priority should be to create a positive and welcoming first impression. This involves ensuring that the website is visually appealing, easy to navigate, and provides relevant information about barbecue grills and outdoor products. A welcoming experience includes having a clean and attractive design, clear navigation menus that help Forrest find what he's looking for quickly, and engaging content that showcases the benefits and features of the products. Additionally, ensuring the website loads quickly and is mobile-friendly enhances the user experience further. By focusing on making the website welcoming and user-friendly, the site marketer can increase the likelihood that Forrest will stay on the site longer, explore different products, and potentially make a purchase. This positive initial interaction sets the foundation for building trust and encouraging repeat visits from Forrest and other potential customers, ultimately contributing to OutdoorMan.com's overall success in converting visitors into customers. Therefore, providing a very welcoming experience is crucial for making a good first impression on Forrest and maximizing the effectiveness of OutdoorMan.com's website in attracting and retaining customers.
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