An agency is working with a jewelry retailer on a campaign. They review their client's report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign.What factor may be causing this issue?

The agency enabled the ad to run across different sites and platforms.

The agency included three different creatives to run in this campaign.

The agency set the ad priority to 2, and then it ran before the standard ad.

The agency chose to include geographic and language targeting.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: An agency is working with a jewelry retailer on a campaign. They review their client’s report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign.What factor may be causing this issue?


Explanation: The issue of default ads running more often than the ads assigned by the campaign in Campaign Manager 360 may be caused by "the agency choosing to include geographic and language targeting**." When geographic and language targeting parameters are applied to a campaign, Campaign Manager 360 prioritizes serving ads that match these criteria over other ads that may not meet the specified targeting conditions. If the assigned ads do not align perfectly with the selected geographic or language settings, default ads are more likely to be served as fallback options to ensure continuous ad delivery. This scenario can occur when the campaign's targeted audience within specific geographic regions or language preferences does not perfectly match the available inventory of assigned ads, prompting Campaign Manager 360 to prioritize default ads to fill the gaps. To address this issue, the agency may need to review and adjust the geographic and language targeting settings to better align with the assigned ads or explore optimizing their ad creatives and targeting strategy to achieve the desired balance between campaign objectives and ad delivery efficiency. Therefore, selecting geographic and language targeting as a factor correctly identifies the potential cause of default ads running more frequently than assigned campaign ads in Campaign Manager 360, highlighting the importance of strategic targeting decisions in optimizing ad performance and campaign effectiveness.
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