Waldo is the marketer for his company's web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is difficult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Waldo focus on? Select the best answers.

Conversion

Analytics

Optimization

Specialization

Accessibility


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Waldo is the marketer for his company’s web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is difficult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Waldo focus on? Select the best answers.


Explanation: The correct answers are **Conversion** and **Accessibility**. Waldo, as the marketer for WaterTech.com, aims to enhance the user experience on the company's website, particularly focusing on improving usability based on customer feedback. **Conversion** is crucial because it directly relates to how well the website converts visitors into customers. By optimizing the conversion process, which includes making it easier for users to find products, navigate through the site, and complete purchases smoothly, Waldo can improve user satisfaction and increase sales. **Accessibility** is equally important as it ensures that the website is usable by all individuals, including those with disabilities. This involves making sure the website is compatible with assistive technologies, has clear navigation, readable text, and provides alternatives for multimedia content. By prioritizing these two areas, Waldo can address the usability concerns raised by customers, enhance the overall user experience, and ultimately increase customer satisfaction and loyalty on WaterTech.com. This approach not only aligns with improving usability but also supports broader marketing goals by creating a positive impression among users, encouraging repeat visits, and potentially attracting new customers through positive word-of-mouth and improved online reviews. Thus, focusing on conversion and accessibility will contribute significantly to the success and effectiveness of WaterTech.com's website in serving its customers well.
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