Shanna is a marketer for the company CentralTotal. Shanna wants to help build a strong, more user-focused organization by getting the support of CentralTotal's leadership. Which of the following is a recommended action for Shanna to gain the support of leadership in this area?

Showing a comparison of performance between the development and marketing teams

Showing benchmark data across the competition

Showing a summary breakdown of the Google Ads account

Showing the performance statistics of the design team


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The correct answer is **Showing benchmark data across the competition**. By presenting benchmark data across competitors, Shanna can effectively demonstrate to CentralTotal's leadership where the company stands in relation to industry standards and competitors. This approach helps in building a strong, user-focused organization by providing valuable insights into how competitors are performing in terms of user experience, customer satisfaction, and overall market positioning. Benchmarking against competitors allows leadership to understand the competitive landscape better and highlights areas where CentralTotal may need to improve to stay competitive or gain an edge. It also provides a clear justification for investing in user-focused initiatives by showing how such improvements can directly impact market share, customer retention, and revenue growth. This data-driven approach not only aligns marketing efforts with broader business goals but also helps secure leadership support by framing user-centric strategies within the context of industry standards and competitive pressures. Thus, presenting benchmark data across competitors is a strategic move for Shanna to gain the support of CentralTotal's leadership in building a more user-focused organization.
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