Shanna is a marketer for the company CentralTotal. Shanna wants to help build a strong, more user-focused organization by getting the support of CentralTotal's leadership. Which of the following is a recommended action for Shanna to gain the support of leadership in this area?

Presenting benchmark data that compares CentralTotal's performance against competitors is a powerful way to gain leadership support. This approach highlights potential areas for improvement and demonstrates how a user-focused strategy can lead to a competitive advantage and increased market share, directly appealing to leadership's strategic concerns. Comparing internal team performance (development vs. marketing, or design team statistics) might create internal friction or be perceived as irrelevant to overall organizational strategy. A Google Ads account summary, while important for marketing, doesn't provide the broader, strategic context needed to convince leadership of the value of a user-focused organizational shift.