The marketer for your company's website expresses concern that the website isn't creating enough revenue to justify it. The effectiveness of the landing page is under question. You're tasked with analyzing the percentage of people who don't click any links on the landing page. What's the name of the metric that you should look for?

Average time on page

Scroll depth

Bounce rate

Pages per session


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The marketer for your company’s website expresses concern that the website isn’t creating enough revenue to justify it. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who don’t click any links on the landing page. What’s the name of the metric that you should look for?


Explanation: The metric that you should look for to analyze the percentage of people who don't click any links on the landing page is **Bounce rate**. Bounce rate measures the percentage of visitors who navigate away from the site after viewing only one page, in this case, the landing page, without interacting further by clicking on any links or taking any actions. A high bounce rate typically indicates that visitors are not finding what they expected or needed upon arrival, which could imply issues with the landing page's content, design, relevance, or call-to-action. Therefore, monitoring the bounce rate is crucial for assessing the landing page's effectiveness in engaging visitors and encouraging them to explore more of the website, thus potentially increasing conversion rates and revenue generation. Metrics such as average time on page, scroll depth, and pages per session provide additional insights into user behavior and engagement but do not specifically indicate whether visitors are clicking links or leaving the page without interaction, making them less directly relevant to addressing the marketer's concern about the landing page's revenue-driving capability. Hence, focusing on bounce rate aligns with the goal of understanding and improving the landing page's ability to retain visitors and guide them towards conversion actions, thereby optimizing overall website performance and revenue generation.
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