The marketer for your company's website expresses concern that the website isn't creating enough revenue to justify it. The effectiveness of the landing page is under question. You're tasked with analyzing the percentage of people who don't click any links on the landing page. What's the name of the metric that you should look for?

Bounce rate measures the percentage of single-page sessions on your website, meaning sessions where a user leaves your site from the entrance page without interacting with it. A high bounce rate on a landing page suggests users are not finding what they expect or are not engaging with the content, directly impacting revenue potential. Scroll depth indicates how far down a page users scroll, but doesn't confirm engagement with links. Average time on page measures how long users spend on a page, but doesn't specify if they clicked anything. Pages per session tracks the average number of pages viewed during a session, which would be low if users are bouncing, but bounce rate is the direct metric for non-interaction on the entry page.