Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look.How would you answer them?

Transcoding settings for in-stream video creatives are managed at the Placement level in Campaign Manager 360. This is because transcoding dictates how the video creative is delivered to various publishers and devices, and placements represent the specific inventory where ads will run. Different publishers or environments might require different video formats or qualities, which are handled through transcoding profiles applied to placements. While creatives define the original video asset, and ads link creatives to placements, the specific delivery and format adjustments (transcoding) are configured where the creative meets the inventory – the placement. Packages are a way to group placements for organizational or pricing purposes, but they don't directly control transcoding.