The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

It delivers a relevant landing page. is correct because the website directs users who click the ad to a specific page that matches the content of the offer, ensuring the page is immediately relevant to their interest. This personalization improves user experience, engagement, and the likelihood of conversion by showing targeted content that aligns with the user’s intent.