The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?

Progressive web app

Deep linking

Two-Factor authentication

Universal links


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?


Explanation: To open the mobile app from a click on a web ad, Hercules Fitness Center can utilize **deep linking**. Deep linking allows specific content within a mobile app to be accessed directly via a URL. In this scenario, when customers click on an ad, deep linking technology can be implemented so that if the user has the Hercules Fitness Center app installed on their device, clicking the ad will open the relevant section of the app instead of redirecting them to HercFit.com. This enhances user experience by seamlessly transitioning users from the ad to the app, leveraging the app's advanced capabilities as promoted by Hercules Fitness Center. Progressive web apps (PWAs) enhance web applications to function similarly to native apps but are accessed via a browser and do not directly relate to opening a native mobile app from a web ad. Two-factor authentication and universal links serve different purposes; the former is for enhancing security during login processes, and the latter is for directing users to specific content within iOS apps, not necessarily opening the app from a web ad. Therefore, deep linking is the appropriate web technology that Hercules Fitness Center should implement to optimize their ad campaigns and encourage users to engage directly with their mobile app's enhanced features from external advertising channels.
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