A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?

Reviewing the website's funnel or flow is the most effective way to identify pages needing CRO attention. This analysis reveals where users drop off in their journey, indicating problematic pages. For example, a high exit rate on a product page before adding to cart suggests issues with that specific page's content, layout, or calls to action. Checking the "Landing pages" section in Google Ads shows ad performance, not necessarily overall website page weakness. Comparing other businesses' websites offers competitive insights but doesn't pinpoint internal weaknesses. Having a designer inspect cosmetic aspects is important for aesthetics but doesn't directly identify conversion barriers within the user journey.