The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?

Two-Factor authentication

HTML5

Deep linking

Universal links


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?


Explanation: The web technology that can open a product URL directly in a mobile app, such as the one released by The Johnson Door Company, is **deep linking**. Deep linking allows specific content within a mobile app to be accessed directly via a URL. In the context of digital advertising, deep linking ensures that when a customer clicks on an ad promoting a product or service offered by The Johnson Door Company, they are directed to the relevant section of the mobile app instead of the website (JDoors.com). This seamless transition enhances user experience by leveraging the app's advanced capabilities, such as personalized recommendations, faster navigation, and integrated features. Unlike HTML5, which is a markup language for structuring and presenting content on the web, deep linking is specifically designed to bridge the gap between web and app experiences, driving user engagement and retention by providing a smooth, app-native browsing experience from external links. Two-Factor authentication and Universal links serve different purposes unrelated to opening specific content within a mobile app from external sources. Therefore, deep linking is the optimal web technology for The Johnson Door Company to ensure that users are directed to the app rather than the website when engaging with digital ads, maximizing the effectiveness of their mobile app investment and enhancing user satisfaction through a seamless transition from ad click to app interaction.
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