The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?
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Correct answer: Deep linking.
Why this is the answer
Deep linking is correct because it allows a URL to open a specific page or product directly within a mobile app instead of the website. By using deep links, JDoors.com can direct users from ads straight into the app, providing a seamless experience that leverages the app’s advanced capabilities and increases the likelihood of engagement and conversions.
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