Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

How valuable is the traffic to this page?

Can the click-through rate be further improved for this ad?

Why is the majority of traffic to the site coming from mobile devices?

Why is one Google Ads campaign performing better than another campaign?


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?


Explanation: Within the PIE (Potential, Importance, Ease) framework used for conversion rate optimization decisions at Tramly, the question " correct: trueHow valuable is the traffic to this page?" fits perfectly. The PIE framework helps prioritize testing efforts by evaluating three key factors: the potential impact of the change (Potential), the importance of the page or feature to the business (Importance), and the ease with which the change can be implemented (Ease). Asking how valuable the traffic to a specific page is aligns with assessing the Potential aspect of the PIE framework. It helps Marisa determine the potential impact that optimizing or testing changes on that particular page could have on overall conversion rates and business goals. By understanding the value of traffic to a page, Marisa can prioritize testing projects that are likely to yield significant improvements in conversion rates and drive business growth. In contrast, questions about click-through rates for ads, traffic sources from mobile devices, or performance differences between Google Ads campaigns may provide valuable insights but do not directly align with evaluating the Potential, Importance, and Ease factors essential for prioritizing CRO efforts using the PIE framework. Therefore, focusing on the value of traffic to a specific page ensures that Marisa effectively applies the PIE framework to identify and prioritize testing projects that will most effectively optimize conversion rates and contribute to Tramly's overall success in CRO initiatives.
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