Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics's teams?
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Correct answer: Do web and app teams have aligned goals and strategies?.
Why this is the answer
Cross-functional collaboration depends on shared goals across web and app work. Google Analytics supports unified measurement across websites and apps, which helps teams evaluate the same user journey. Aligned goals and strategies reduce conflicting priorities between teams that influence the same conversion path. This keeps optimization decisions focused on the end user rather than isolated team objectives.
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