Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she's limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?
Potential, Importance, and Ease
Performance, Inspection, and Evaluation
Production, Interest, and Engagement
Presentation, Indicators, and Estimation
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Explanation: Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?
Explanation: The criteria that belong to the PIE framework, which Susie can use to prioritize her time for conversion rate optimization at GooeyChewy, are **Potential, Importance, and Ease**. The PIE framework helps Susie evaluate and prioritize testing initiatives based on three key factors: Potential (the potential impact of a change on conversions or business goals), Importance (the significance of the page or feature to the overall business objectives), and Ease (the difficulty or complexity involved in implementing the change). By assessing these factors, Susie can strategically allocate her time and resources to focus on testing projects that offer the highest potential impact with manageable implementation efforts. This approach ensures that GooeyChewy maximizes its efforts in improving conversion rates and achieving business growth efficiently. In contrast, options such as Performance, Inspection, and Evaluation; Production, Interest, and Engagement; and Presentation, Indicators, and Estimation do not align with the specific criteria of the PIE framework for prioritizing conversion rate optimization tasks. Therefore, understanding and applying Potential, Importance, and Ease within the PIE framework enables Susie to make informed decisions about testing priorities, ultimately enhancing GooeyChewy's ability to optimize conversions and improve overall business performance effectively within her limited time constraints.
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