Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she's limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

Potential, Importance, and Ease are correct because these are the three criteria used in the PIE framework to prioritize conversion rate optimization tests. Potential evaluates how much improvement could be gained from optimizing a specific page or element, Importance considers how valuable or impactful that page is based on factors like traffic or revenue contribution, and Ease measures how simple or resource-efficient it would be to implement the change, helping Susie focus her limited time on the tests most likely to deliver meaningful results.